E-commerce Breakeven ROAS Calculator
Know your number before you spend on ads.
Enter your unit economics to see what's left from each order, and the minimum ROAS your ads need to hit.
01 — InputsPer order
Your Product Economics
What the customer pays, including GST
Removed from the GST-inclusive price
What it costs you to make or buy one unit
Average delivery cost per order
Average cost of returns / RTO spread per order
Auto-calculated at 2% of selling price
Product cost is your biggest lever.
The lower your product cost, the more room you have for advertising. The higher it is, the higher your required ROAS.
At ₹200 product cost
1.97x
More room for ads
At ₹300 product cost
2.45x
Harder to scale profitably
Your current breakeven
2.19x
02 — ResultsUpdates live
Your Numbers
Money left per order
₹457.46
The most you can spend on ads to win one order before contribution hits zero.
Breakeven ROAS
2.19x
Every ₹1 of ad spend must bring back ₹2.19 in revenue.
At 2.19x ROAS, your advertising cost would consume the money available after the listed costs.
Where your selling price goes
₹1,000.00
- Selling price
- ₹1,000.00
- GST
- ₹152.54
- Product cost
- ₹250.00
- Shipping
- ₹70.00
- Payment charges (2%)
- ₹20.00
- Returns allowance
- ₹50.00
- Money left per order
- ₹457.46
What does your Breakeven ROAS mean?
Your Breakeven ROAS is the minimum return your advertising needs to generate before your contribution margin reaches zero, based on the costs entered above.
Example
If your Breakeven ROAS is 2.2x, every ₹1 spent on advertising needs to generate approximately ₹2.20 in revenue just to cover the costs included in this calculator.
This calculator covers per-order costs only. Salaries, software, rent, warehousing and other overheads still need to be paid from the contribution above breakeven.
