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ADVERTISE WHERE YOUR AUDIENCE IS
What is OTT Advertising?
The term over-the-top (OTT) basically refers to the service used to stream digital content to a TV or similar device. It allows marketers and brands to directly reach viewers over the internet through streaming video services or devices such as smartphones, laptops, and connected TV (CTV) devices.
OTT advertising is an individualized content provided to the viewers’ TV sets while they watch the same TV show. Thus, OTT advertising is a targeted ad delivery on Internet-connected TV sets enabled by programmatic technology.
India is currently the world’s fastest-growing OTT (over-the-top streaming) market.
Offer storytelling at Scale in a brand-safe environment
Streaming devices dominate the digital consumer landscape. OTT advertising platforms allow businesses to engage with their online audiences when and where they’re viewing their favorite movies and television shows–from tablets on late-night train rides to other OTT devices.
WHY CHOOSE OTT FOR ADVERTISING?
- Larger Audience Reach
- Strong Audience Targeting
- Flexibility In Budget
- Powerful Analytics
- Undivided Viewer Attention
- Better ROI
- Precise Targeting
- Tracking Capabilities
- Dynamic Ad Insertion
- 5X Growth
HOW OTT CAN GIVE YOU A BETTER ROI
66% Increase in OTT Devices
55% of Indians prefer OTT platforms over DTH/Cable
30% rise in the number of paid subscribers, from 22.2 million to 29.0 million between March and July 2020
~90% consumers prefer watching video content in regional languages
Daily active users on Amazon Prime Video in India increased by 83% since the country went under lockdown
No option to SkipAd and Scroll
Server-Side Ad Insertion for a seamless stream
TRUSTED BY BRANDS WORLDWIDE
CASE STUDIES
How brands are getting Results
The brand got more 80,000 app installs and the exposure they were looking for
Increased awareness and sales in the target locations through digital channels
70,000+ AppInstalls, 9% Increase in Brand Awareness, 6% Increase in Purchase Intent
1.3X Return on Investment, 1500+ App Installs