Branding
Art Direction & Design
Re-branding of tax consultancy and advisory company Profere Hub.
In a world of conservative companies, the young company Profere Hub wants to make tax advisory a simpler and less scary experience. 
The new identity is simple but colorful and varied in order to show that anyone, regardless of their age, ethnicity or gender, can contact for advisory at Profere Hub. The word profere in logo is clean, simple, futuristic & smooth with a kind round corners, to show the smoother relation of company with the client, whereas the word hub is bold and strong enough to show the core values of the company i.e., a company that cares about its customers and want their legal life to be easier.
Client’s objective was clear not to use the basic colour scheming used in Legal and Tax related work. So, choosing the right colour for the project was a difficult task. After thorough research and keeping the objective in mind we came up a simple and subtle color scheme for “profere” and “hub”.
The connected boxes, which is an important part of the identity, are used as a pattern. It symbolizes the relation of Profere Hub services and their endeavor for their customers. The symbol itself also has a visual connection that shows one square as a customer and the other connected square as a company valuing the professional relation in between.

India’s Best Tax Consultancy
And Advisory Firm

“Profere” is a Latin word stands for professionals. Profere Hub are group of professionals providing wide range of professional services. They are a group dealing from initial transaction and till the highest appellate authority.

Brand Attributes

Each branding process starts with an understanding of a product’s uniqueness and value. 

To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. We brainstorm and write down as many attributes as possible and then select a few items that work the best.

Typography

Roboto

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm. Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

Light

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Italic

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Medium

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Bold

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

#001a57

#9daf1f

#e2d000

#e0eff2

#47797a

Detailing

Logo Construction

All measurements refer to the width of the capital (x), as this is the main stroke width for all letters of the logo.

This numeric value (x) is used as a minimum space from the logo shape to any other design or type elements (the protection area is shown by the white dots). Logo for iconic assets must always be applied to a white background and may not be adjusted to a small rectangle.

Detailing

Connecting Squares

It symbolises the relation of Profere Hub services and their endeavour for their customers.

The symbol itself also has a visual connection that shows one square as a customer and the other connected square as a company valuing the professional relation in between.

Logo for iconic assets must always be applied to a white background and may not be adjusted to a small rectangle.