Art Direction & Design
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Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm. Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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All measurements refer to the width of the capital (x), as this is the main stroke width for all letters of the logo.
This numeric value (x) is used as a minimum space from the logo shape to any other design or type elements (the protection area is shown by the white dots). Logo for iconic assets must always be applied to a white background and may not be adjusted to a small rectangle.
It symbolises the relation of Profere Hub services and their endeavour for their customers.
The symbol itself also has a visual connection that shows one square as a customer and the other connected square as a company valuing the professional relation in between.
Logo for iconic assets must always be applied to a white background and may not be adjusted to a small rectangle.